Who this is for

I work with a narrow slice of businesses on purpose.

Local trades work is its own problem. The searches, the seasonality, the way a homeowner picks somebody — none of it transfers from ecommerce or SaaS. So this is the whole list, both halves of it. If you're on the right-hand side, I'll tell you straight rather than take your money.

The fit list

Both halves, in plain terms.

A fit

Roofing, landscaping, general contracting, paving, or fencing — service delivered locally, on site.
2 to 15 employees, owner-operated. One location or one metro.
United States only.
Homeowners and small commercial jobs — residential replacements, small builds, property maintenance.
The owner, business owner, or general manager decides — no committee, no agency of record.
You want leads from search, not another ad channel to feed.

Not a fit

Multi-office or multi-market firms — portfolio pages, investor or capital-partner language, institutional scale.
Franchise locations — marketing is controlled at corporate, so I can’t change what matters.
Product manufacturers or anyone selling nationally rather than delivering service locally.
Companies with in-house marketing staff — a marketing manager or director on the team means you’ve outgrown a solo studio.
Anyone outside the United States.

Why so narrow

Because the work isn't interchangeable.

Trades searches are local or they're nothing

Nobody shops for a roofer nationally. Every search that matters has a town attached to it, which means the whole strategy is service pages crossed with places — a structure most agencies never build because their other clients don't need it.

Owner-operated means decisions happen in one conversation

I'm one person. That works beautifully with an owner who can say yes on a Tuesday, and badly with a marketing committee that needs three meetings and a deck. If you have in-house marketing staff, you need a partner who slots into their process — that isn't me.

2–15 employees is a real capacity ceiling

Below two, there usually isn't enough crew to handle the extra calls, and marketing spend hurts. Above fifteen, you're generally into multi-crew, multi-market territory where the budget and the reporting expectations outgrow a solo studio.

Next step

Think you're a fit?

Send your site over. If you're not a fit, I'll say so in the reply — and I'll still tell you the two things I'd fix.

Email me for the free audit What's in the audit